Having a lot of complaints about your fashion website is bad for your business. It has both spiral and viral effects; the consequences can go on for long, and social media will not fail to broadcast these complaints beyond your control. Therefore, as you plan your business, you need to also plan how you will minimize complaints. Here are some hints to help you:
Deploy new channels of communication
These days, customers want to be able to communicate with you in like 10 different places. They get frustrated when they cannot. There is no better time than now to explore new means of communication with your customers. Social media is a particularly useful tool, you can use it to monitor interactions about your brand and nip issues in the bud before they become big.
Most online shoppers use social media so it is a win-win for you. Also, you can use new software to improve the communication experience for both your customers and staff. For instance, you can use chatbots to respond to messages automatically when you are not available to do so.
One of the channels of communication that you should have with your customers is a channel that allows you get their reviews. You can also learn from complaints about online websites to know what people don’t like in the website of other companies. You can read such reviews on UK.collected.reviews.
You should also encourage customers to drop reviews for you especially when you have satisfied …