Hartford Courant From Hartford, Connecticut On July 8, 1981. Page one hundred

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Merchandise less appropriate for e-commerce embrace products which have a low worth-to-weight ratio, products which have a odor, style, or contact element, merchandise that need trial fittings—most notably clothing—and merchandise the place color integrity appears vital.

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They discovered that 5 of the types, Brand Consciousness, Quality Consciousness, Leisure Purchasing Consciousness, Impulsiveness, and Confused-by-Overchoice, are frequent in each cultures. Yelena has printed her analysis in journals resembling Journal of Service Analysis, Journal of Business Research, European Journal of Advertising, and Journal of Advertising and marketing Administration as well as other journals.