How to Minimize Complaints on Your Fashion Website

By | February 26, 2021

Having a lot of complaints about your fashion website is bad for your business. It has both spiral and viral effects; the consequences can go on for long, and social media will not fail to broadcast these complaints beyond your control. Therefore, as you plan your business, you need to also plan how you will minimize complaints. Here are some hints to help you:

Deploy new channels of communication

These days, customers want to be able to communicate with you in like 10 different places. They get frustrated when they cannot. There is no better time than now to explore new means of communication with your customers. Social media is a particularly useful tool, you can use it to monitor interactions about your brand and nip issues in the bud before they become big.

Most online shoppers use social media so it is a win-win for you. Also, you can use new software to improve the communication experience for both your customers and staff. For instance, you can use chatbots to respond to messages automatically when you are not available to do so.

One of the channels of communication that you should have with your customers is a channel that allows you get their reviews. You can also learn from complaints about online websites to know what people don’t like in the website of other companies. You can read such reviews on

You should also encourage customers to drop reviews for you especially when you have satisfied them. When you have not, you should encourage them to use the Contact Us page on your website, email or your phone numbers to avoid a trail of negative reviews about you that could discourage other customers.

Ensure your customer experience is seamless

User experience is a great deal when it comes to customers giving reviews about your fashion website. No one will leave a positive comment about a website that hangs often or crashes when before or after payment is made. The ease and efficiency of your website are crucial factors. Integrate the necessary customer service widgets in your website to enhance the customer experience.

Ensure instructions and support options are clear and run smoothly. Also, make your website and communication channels mobile-friendly. Most of your customers do not have the luxury to log into their computers just to buy from you.

Never promise what you cannot give

Juicy offers are magnets that attract huge traffic. For instance, people will more likely rush to a website that gives their customers one-high quality cloth every time they buy two than a website that doesn’t. While it is advisable you put out juicy offers, don’t promise what you cannot deliver.

You should understand the stage your business is in and the decisions that can harm it. it is no good copying your competitors as you are not privy to the inner workings of their businesses. Customers appreciate vendors who are honest with them upfront.

Never sell bad products

No matter how beautiful and efficient your website is and how seamless the transactions go, a bad product will put your efforts to shame. Not many things beat the pain and disappointment that comes with buying something you think is good only to be given a sham. There are now legal consequences for online sellers who scam people.

Tell your customers upfront the quality of the products they should expect from you and provide the same. If the product has any buts, include them in the description. Get your products from reliable suppliers. One bad product can put you out of business.